Jurnal Manajemen USNI
Vol 2 No 1 (2017): Volume 2 No 1 Tahun 2017

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK LAMER PADA MALL METRO PACIFIC PLACE

Lucy Nancy `Simatupang (Unknown)
Bernadet Kuswinar (Unknown)

Article Info

Publish Date
01 Aug 2017

Abstract

The problem in this study wanted to find out the factors that can influence about quality of the product, price, promotion for purchasing decisions of customers in buying cosmetics Lamer at the Metro Mall Pacific Place. The data collected using the formula Roscoe with spread 80 respondents which is Lamer cosmetics customers. Metodology this research is causal relations with test validity, reliability test, test, test the classical asumption corelletion, multiple linear regression, t-test, F-test, and determinants. Based on the results of research partially known that Product quality( X1), Price (X2), Promotion (X3) decision to purchase cosmetics Lamer. The quality of the Product, Price, Promotion of the simultaneous effect on purchasing decisions.

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...