Jurnal Manajemen USNI
Vol 5 No 2 (2021): Volume 5 No 2 Tahun 2021

PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU XL BUSINESS SOLUTION PADA PT. ACTIVATE ASIA

Lucy Nancy Simatupang (Unknown)
Syarah Afriyani (Unknown)

Article Info

Publish Date
01 Feb 2021

Abstract

This study aims to determine the effect of product quality, promotion and brand image on the decision to purchase XL Business Solution cards at PT. Activate Asia. This research is a causal research, the population in this study are employees of PT. Activate Asia, which uses the XL Business Solution card, totaling 130 employees. The sampling technique is probability sampling and uses the Slovin formula to produce 98 samples. The data analysis method used in this study is multiple linear regression analysis by performing instrument tests, classical assumption tests and hypothesis testing with the help of SPSS 23 software. The results show that simultaneously the variables of product quality, promotion and brand image have a significant effect on purchasing decisions. And partially the variables of product quality, promotion and brand image have a significant effect on purchasing decisions

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...