Jurnal Manajemen USNI
Vol 6 No 1 (2021): Volume 6 No 1 Tahun 2021

PENGARUH KUALITAS LAYANAN DIGITAL, PROMOSI, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN SHOPEEFOOD

Agus Wahyono (Unknown)
Aldy Ardiansyah (Unknown)

Article Info

Publish Date
01 Aug 2021

Abstract

This study aims to determine the effect of digital services, promotions, and trust on ShopeeFood customer satisfaction at the University of Satya Negara Indonesia partially or partially. The data used is primary data collected through the distribution of questionnaires to 100 respondents who have installed the ShopeeFood application and used the ShopeeFood application. The method used in this study is a quantitative method and the research results are based on respondents' answers using a Likert scale. The data analysis method used in this research is Multiple Linear Regression Test, F Test, t Test, and Coefficient of Determination.

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...