Jurnal Manajemen USNI
Vol 7 No 1 (2022): Volume 7 Nomor 1 Tahun 2022

PENGARUH STORE ATMOSPHERE, BRAND IMAGE, VARIETY PRODUCT TERHADAP KEPUASAN KONSUMEN (SURVEI PADA KONSUMEN WARUNK WOW KWB PONOROGO)

Vivi Dwi Pebriyanti (Unknown)
Naning Krisiyana (Unknown)
Premi Wahyu Widyanigrum (Unknown)

Article Info

Publish Date
31 Aug 2022

Abstract

This study aims to determine the effect of Store Atmosphere, Brand Image, Product Variety on Consumer Satisfaction (Survey on Consumers of Warunk WOW KWB Ponorogo). The sample in this study was 100 respondents who met the criteria determined by the researcher. The testing phase used includes instrument testing, coefficient of determination test and hypothesis testing and classical assumption testing. The analysis used in this research is multiple linear regression analysis. The results of this study indicate that: (1) Store Atmosphere partially has a significant effect on Consumer Satisfaction, (2) Brand Image partially has a significant effect on Consumer Satisfaction, (3) Variety Product partially has a significant effect on Consumer Satisfaction.

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...