Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Vol 10, No 4 (2022)

ANALISIS PENDAPATAN DAN PEMASARAN USAHATANI KOPI DI KECAMATAN WAY RATAI KABUPATEN PESAWARAN

Kartika Ruri Setyo Dewi (Jurusan Agribisnis Fakultas Pertanian Universitas Lampung)
Wuryaningsih Dwi Sayekti (Jurusan Agribisnis Fakultas Pertanian Universitas Lampung)
Adia Nugraha (Jurusan Agribisnis Fakultas Pertanian Universitas Lampung)



Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to analyze income  of arabika and robusta coffee farming,  and the marketing channel patern.  This research was taken in Harapan Jaya and Pesawaran Indah Villages, Way Ratai District, Pesawaran Regency. The sample of this study consisted of 30 robusta farmers and 13 arabica coffee farmers. The farming subsystem was analyzed descriptive quantitatively to analyze the farmer's income in the last year and to assess the feasibility of farming.  The marketing channel pattern was analyzed descriptive qualitatively to determine the pattern of marketing channels of arabica and robusta coffee.  The results showed arabica and robusta coffee farming in Way Ratai District is profitable. Eight percent of arabica coffee farmers used marketing channel II as the most efficient marketing channel, and 40 % of robusta coffee farmers used channel II as the most efficient marketing channel because it has the shortest marketing chain. Keywords: arabica, coffee, channel, income, marketing, robusta.

Copyrights © 2022






Journal Info

Abbrev

JIA

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online ...