International Journal of Media and Communication Research
Vol. 4 No. 1 (2023): International Journal of Media and Communication Research

Media Use and Perceived Academic Performance of Students in Public Universities in Osun State

Tolulope Elizabeth Adenekan (Lead City University)
Olumuyiwa Emmanuel Ojo (Lead City University)



Article Info

Publish Date
28 Jan 2023

Abstract

This study investigated media use and perceived academic performance of students in public universities in Osun State. A cross-sectional survey research design was adopted. The population consists of 38,385 students of public institutions with a sample size of 381 students determined through the Raosoft sample size determinant. Multi-stage random sampling technique was used to select students in the selected institutions in the state. A validated questionnaire was used to collect data. The data collected was analyzed using descriptive and inferential statistics. A reliability coefficient value for each variable in this study was recorded as follows; Media Use (MU) = 0.73; Perceived Academic Performance (PAP) = 0.81. Findings revealed that MU had a significant influence on the measures of PAP; self efficacy R2 = 0.124, F(1,343)= 39.753, p= 0.000, Learning Behaviour R2 = 0.104, F(1,343)= 39.753, p= 0.000. This study concluded that MU significantly influences PAP. The study recommended that students are to employ the right use of media as it will improve and aid their academic goals at all times.

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Journal Info

Abbrev

ijmcr

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

International Journal of Media and Communication Research (IJMCR) is a peer-reviewed and indexed journal published twice a year (in January and July) by UIR Press and managed by the Faculty of Communication Sciences, Universitas Islam Riau. The objective of this journal is to provide a forum for ...