Jurnal ASPIKOM
Vol 8, No 1 (2023): Jurnal ASPIKOM

Female Representation on Banknotes: A Semiotic Analysis of 2022 Indonesia Banknotes

Michael Herdi Hadylaya (Institut Komunikasi dan Bisnis LSPR, Jakarta, Indonesia)



Article Info

Publish Date
31 Jan 2023

Abstract

Besides their economic value, banknotes have a symbolic value through an expression of cultural identity that forms a nation. Generally, the customary design of banknotes in most countries issued by financial authorities is the portrait of notable male leaders. This research examined the banknotes for the 2022 emission yearissued by Bank Indonesia to emphasize the frequent representation of male and female images used in the issued currency. Using the interpretivism paradigm with semiotic methods, this research found that on the surface, Indonesian banknotes in the 2022 emission year seem to show a sense of appreciation for women and femininity in Indonesia but in essence still lack a sense of justice towards women.

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Journal Info

Abbrev

aspikom

Publisher

Subject

Social Sciences

Description

Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing ...