Sponsorisasi pada team olahraga

Ryan Johan Sembiring (Fakultas Ekonomi dan Bisnis Program Studi Manajemen Universitas Trisakti)
Donant Alananto Iskandar (Fakultas Bisnis dan Ilmu Komunikasi Institut Teknologi dan Bisnis Kalbis)

Jurnal Riset Manajemen dan Bisnis
Vol 7 No 2 (2022)

Sponsors have become one of the essential factors in sports activities, and their role as one of the critical aspects in implementing sports activities cannot be denied. Especially for sports teams, sponsors can provide additional funding that can support operational activities. Meanwhile, from the perspective of sponsors, companies' involvement in providing their support is based more on promotional strategies to expand the symbolic value of sponsors. This brief commentary briefly describes sponsorship, marketing, and future study opportunities.