Jurnal Ekbis (Ekonomi & Bisnis)
Vol 6 No 1 (2018)

PENGARUH PROMOSI DAN LAYANAN PENGUNJUNG TERHADAP PENJUALAN TIKET DI KAWASAN WISATA KEBUN RAYA BOGOR

LILIS CUCU SUMARTINI LILIS CUCU SUMARTINI (Unknown)



Article Info

Publish Date
10 Feb 2020

Abstract

To measure how much influence between promotion and consumer service hence used method of quantitative descriptive research that is a method that measure phenomenon and current situation. Descriptive research focuses more on solving current problems, on actual issues and data collected and then compiled and analyzed. Descriptive research analysis is an approach to describe a real situation based on existing data and information.The result of measurement between promotion and visitor service found that (1) There is positive and significant influence between promotion (X1) to ticket sales (Y), shown by Ryx1 0,415 with determinative degree equal to 0,173, giving influence 17,3% (2) There is a positive and significant influence between visitor service (X2) on ticket sales (Y), which is shown by Ryx2 of 0.421 with determinative degree of 0.177, giving effect of 17,7% to ticket sales ( 3) There is a positive and significant influence between promotion (X1) and visitor service (X2) on ticket sales (Y), shown by Ryx1.2 of 0.485 with determinative degree of 0.235, giving 23.5% tickets.

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Journal Info

Abbrev

EKBIS

Publisher

Subject

Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal EKBIS (Ekonomi dan Bisnis) Politeknik Piksi Ganesha terbit dua kali setahun pada bulan Juni dan Desember. Versi cetak 2012 terbit pertama dengan ISSN 2339-1839. Jurnal ini memuat karya ilmiah berupa hasil penelitian, kajian analisis, penerapan teori dan pembahasan berbagai masalah yang ...