Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shoppe

Elly Joenarni (Universitas Mayjend Sungkono)
Mokhammad Ridha (Universitas Mayjend Sungkono)
Devi Iriandha Widyastuti (Universitas Mayjend Sungkono)
Eny Rachmawati (Universitas Mayjend Sungkono)
Adil Abdillah (Universitas Mayjend Sungkono)

IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 6 No 1 (2023): January 2023

Purpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing decisions in relation to product ratings, convenience, trust, and pricing. Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling technique was used to interview 100 respondents for this study's sample. The data analysis approach employs multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations. Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The primary factor influencing Mojokerto Shopee purchases is easy. Paper type: Research paper