Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Vol. 4 No. 1 (2022): Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah

Filsafat Sebagai Ilmu Dalam Praktik Bisnis dan Pembentukan Merek Dagang

Savira Andjani (Universitas Islam Bandung)
Nandang Ihwanudin (Universitas Islam Bandung)



Article Info

Publish Date
07 Feb 2023

Abstract

Business philosophy is a set of principles and beliefs owned by the company or every business actor to move and navigate the company to achieve success based on moral principles, human rights and business ethics. The brand as a moral policy and and nothing is covered up ethically, socially, or politically. To cover the brand is done through IPR, as an object in the rahn agreement. In Islamic branding, the competitive elements of naffus and ta‟awun (Competition and help) are taught as islamic business philosophies.  Some of the business philosophies of a large company that are already well-known and have underlying its business map are the Google company, including: a. You can make money without committing a crime; b. It is best to do one thing very well. This philosophy, as the Google company does, may relate to Profitability, Customers, Employees, Services, and Products.  

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Journal Info

Abbrev

ecoiqtishodi

Publisher

Subject

Religion Economics, Econometrics & Finance Social Sciences

Description

FOCUS AND SCOPE Eco-Iqtishodi: Jurnal Ilmiah Ekonomi dan Keuangan Syariah E-ISSN: 2775-1457 and P-ISSN: 2685-2721 contains articles on sharia economics and finance, which are generated from the results of research, reports / case studies, studies / literature reviews, which are oriented towards the ...