<![CDATA[This study aims to analyze innovation capability, consumer engagement, entrepreneurial orientation, and Muslim religiosity as determining factors for the survival of Micro, Small, and Medium Enterprises (MSMEs) after the Covid-19 pandemic. Muslim MSME entrepreneurs in Indonesia, totaling 78 respondents, were involved in the survey in this study. A structured online questionnaire with a particular scale was used in this study. PLS-SEM was used to analyze the data through SMART-PLS 3.0 software. The study's results reveal that Muslim religiosity positively affects the survival of SMEs (firm survival). Innovation capability has a positive effect on entrepreneurial orientation. Entrepreneurial orientation has a positive effect on consumer engagement. Meanwhile, entrepreneurial orientation and consumer engagement do not affect the survival of MSMEs (firm survival). The implications of this research can be a reference for MSME Muslim entrepreneurs and policymakers related to MSMEs in formulating strategies to build the sustainability of MSME performance after the Covid-19 pandemic.]]>
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