Journal Research of Social Science, Economics, and Management
Vol. 1 No. 10 (2022): Journal Research of Social Science, Economics, and Management

Effect of Motivation, Communication and Consumer Behavior on Employee Performance at PT. Bank Sumut

Dame Persadanta Tarigan (Prima University of Indonesia)
Gabriel Leonardo Simanjuntak (Prima University of Indonesia)
Davit Gonzales Sembiring (Prima University of Indonesia)
Roni Saputra Waruwu (Prima Indonesia University)
Deni Faisal Mirza (Prima University of Indonesia)



Article Info

Publish Date
18 May 2022

Abstract

The background taken by the author in writing research related to the influence of motivation, communication and consumer behavior on employee performance at PT. Bank of North Sumatra. Where the independent variable in thesis writing has problems with the company, therefore the author takes this title and conducts tests and analyzes how high or low the independent variable is on the dependent variable. The research approach used by the author is quantitative research and the type of quantitative descriptive research and the nature of the research used is explanatory research. Then the data processing uses the classical assumption test, then uses multiple linear regression analysis and the final part is hypothesis testing. The conclusions obtained by the authors simultaneously and partially motivational variables (X1), communication (X2), and consumer behavior (X3) have a positive and significant effect on employee performance in the pandemic era at PT. Bank of North Sumatra with a coefficient of determination of 26%, which means that the independent variable is able to improve employee performance in the pandemic era.

Copyrights © 2022






Journal Info

Abbrev

jrssem

Publisher

Subject

Environmental Science

Description

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management ...