Jurnal Studi Ekonomi dan Bisnis Islam (SEBI)
Vol. 5 No. 1 (2023): Jurnal Studi Ekonomi dan Bisnis Islam (SEBI)

ANALISIS TINGKAT KEPUASAN NASABAH PADA AKAD MURABAHAH DI UNIT PENGELOLA KEUANGAN (UPK) MANDIRI SYARIAH SELAKAU

sualdi sualdi (Institut Agama Islam Sultan Muhammad Syafiuddin)



Article Info

Publish Date
08 Feb 2023

Abstract

This research was conducted to determine whether the variable complain,Ansurace,reliability,Responsivenes,Empathyas well as the level of customer satisfaction towardsthe level of customer satisfaction on murabahah contracts at UPK Mandiri Selakau, Sambas Regency. The method used is (library research). While the form of associative research, which is associative research, is research that aims to find out the influence or relationship between two or more variables. For data analysis this study uses instrument testing, classical assumptions and Simple Linear Regression testing. The results of this study indicate that Complain, Assurance, Reability, Responsivenes do not have a positive but significant effect on customer satisfaction. Meanwhile, at the level of customer satisfaction, it can show the characteristics of products and services so that customers are satisfied or dissatisfied with the services provided. Satisfaction increases if the quality of service provided to customers matches the employee's perceived goals. The factors that determine the level of customer satisfaction are: a. Reliability b. Responsiveness c. guarantee d. Attention / empathy e. Complaint

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Journal Info

Abbrev

Sebi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Sebi adalah sebuah jurnal ilmiah dengan fokus pada Studi Ekonomi dan Bisnis Islam telah diterbitkan sejak tahun 2019 oleh Fakultas Ekonomi dan Bisnis Islam Sultan Muhammad Syafiuddin Sambas. Jurnal Sebi menjadi artikel dalam publikasi ilmiah dan sangat mengapresiasi pemikiran kreatif. Jurnal ...