<![CDATA[This study aims to explore the application of digital leadership and its impact on the financialperformance of startup companies in Indonesia. In this study, an online questionnaire-based surveywas conducted to collect data from startup companies in Indonesia. The sample in this study is amedium-sized startup company and has an application or website that customers can use, and thefinal sample results are 37 companies. This study uses cross-sectional data and will be analyzedusing WarpPLS 7.0 software. This study found that digital leadership has a positive and significanteffect on financial and non-financial performance. However, the best model in this study is the directinfluence of digital leadership on financial performance.]]>
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