TOURISTS’ INTENTION TO VISIT POST-DISASTER DESTINATION

Alverina Agusta Sitio

International Humanities and Applied Science Journal
Volume 5, Issue 3, 2022

Lombok was hit by an earthquake of 7.0 magnitude on the mid of 2017. As a tourist destination, such disaster had a negative impact where its inbound tourist decreased to almost 75% on the following year. However, there is a possibility that Lombok may shift its destination image into a post-disaster destination. Such concept has been documented on tourism literatures, where scholars investigate the peculiarities of tourists’ travel motivation to the post-disaster destinations. However, there is a lack of investigation regarding the negative tourists’ motivations in the context of post-disaster destinations. Thus, this study aims to fill this gap by investigating the relationships of perceived risks and travel constraints toward tourists’ intention to visit. Additionally, using the push-pull motivation theory, this study also investigates the mediating effect of destination image.