Efforts to Increase the Income of Seaweed Farming Woman Group in Kutuh Village Through Digital Marketing

Adie Wahyudi Oktavia Gama (Universitas Pendidikan Nasional)
Nimadeni Yuniartika (Universitas Pendidikan Nasional)
Gusi Putu Lestara Permana (Universitas Pendidikan Nasional)

REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat
Vol 4, No 1 (2023): REKA ELKOMIKA

Kutuh Village is a village located in the southern Bali area which is the main seaweed production in Bali. The women in this area have started to become entrepreneurs by forming the Seaweed Woman Farmers Group (SWF) and until now they have continued to process seaweed. However, they have had problems in marketing seaweed products more broadly because so far they have only depended on orders from distributors. This community service program was carried out to provide simple management assistance by utilizing current technology, known as digital marketing as a way to increase business income for woman farmer groups. Through this activity the results that have been achieved are an increase in buyers within and outside the Kutuh Village area to buy seaweed products directly or online, so that products from processed seaweed are increasingly widespread in terms of marketing in the digital era as it is today.