Buana Informatika
Vol 6 No 1 (2018): Buana Informatika

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Nasabah: (Survey Pada Nasabah PT. Bank Rakyat Indonesia, Tbk Cabang Majalengka

Barin Barlian (AMIK Citra Buana Indonesia)

Article Info

Publish Date
29 Jan 2023

Abstract

The purpose of this study is to know and analyze Product Quality and Service Quality to Customer Satisfaction. The object to be studied is PT. Bank Rakyat Indonesia, Tbk Cabang Majalengka. The research method used is survey method. The collection of data obtained through interviews, questionnaires and literature. Population in this research is Customer at PT. Bank Rakyat Indonesia, Tbk Cabang Majalengka. By using path analysis, the study found that partially, Product Quality and Service Quality have significant influence on Customer Satisfaction. Simultaneously, Product Quality and Service Quality has a significant influence on Customer Satisfaction, So the hypothesis was verified.

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Journal Info
Buana Informatika
Website

Abbrev

BuanaJurnal

Publisher

AMIK Citra Buana Indonesia

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Buana Informatika adalah jurnal peer-review yang didedikasikan untuk promosi dan diseminasi penelitian ilmiah tentang Teknologi Informasi bidang Manajemen Informatika dan Komputerisasi Akuntansi. Perhatian khusus diberikan pada karya-karya yang berhubungan dengan Teknologi Informasi bidang Manajemen ...