Journal of Social Commerce
Vol. 2 No. 1 (2022): Journal of Social Commerce

Strategic Flexibility and its Impact on Raising the Performance of Banks

Hayder Jerri Mohsin (Faculty of College of Administrative Technology,Southern Technical University, Iraq)
Jawad Al-Frijawy (Department of Business Administration, Collage of Administration and Economics, Almaaqal University, Basrah, Iraq)
Ahmed Talib Hameed (College of Basic education-haditha , University of Anbar, Anbar, Iraq)
Laith Yousef Bani Hani (Business Management and Commerce College, Osmania University, India)
Noor Aldeen Kassem Al-Alawnh (Putra business school, University Putra Malaysia, Malaysia)



Article Info

Publish Date
30 Mar 2022

Abstract

Strategic issues are the core of the work of business organizations and occupy the main pillar of the work of commercial banks, whose fields of work and their competitive environment have developed. Strategic flexibility has become an urgent and binding issue for the commercial banking sector to keep pace with environmental changes and developments and raise the performance of banks to keep pace with environmental developments. The research aims to delve into two very important variables by doing The commercial banking sector, which is flexibility   The strategy and performance of the banks. Six commercial banks were chosen to be happy with the research (Baghdad, Iraqi investment, Gulf, investment development, Al-Mansour, Babylon). A member of bank managers, people's officials, and accountants in commercial banks. The data were subjected to statistical analysis by applying the statistical program (spss). The results demonstrated an impact on the overall level of the two variables. The study (strategic flexibility, bank performance) The findings revealed the existence of relationships between (banking service flexibility, competitive flexibility, investment flexibility, and human resource flexibility). And bank performance at the sub-dimension level (financial dimension, customer dimension, internal operations dimension, education and growth dimension). The study came to a set of conclusions and suggestions. 

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Journal Info

Abbrev

jommerce

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in ...