Factors Influencing Purchasing Intention Toward Electric Vehicle in Vietnam

Pham Van Tuan (Associate Professor, Faculty of Marketing National Economics University, Hanoi, Vietnam)
Nguyen Thi Phuong Thao (Faculty of Marketing National Economics University, Hanoi, Vietnam)
Le Thi Thuy Linh (Faculty of Marketing National Economics University, Hanoi, Vietnam)
Tran Thi Le (Faculty of Marketing National Economics University, Hanoi, Vietnam)
Nguyen Thuy Linh (Faculty of Marketing National Economics University, Hanoi, Vietnam)
Hoang Minh Tuan (Faculty of Marketing National Economics University, Hanoi, Vietnam)

Journal of Social Commerce
Vol. 2 No. 2 (2022): Journal of Social Commerce

With the growth of the global electric vehicle industry, Viet Nam is proud to be one of the countries with an electric vehicle manufacturing company. This study will focus on government support, environmental perception, pricing perception, infrastructure attributes, and performance factors impacting the purchase intention of electric cars based on the theory of planned behavior (TPB) with variables mediators are attitude and subjective norms. A nationwide questionnaire survey of all ages with 406 valid samples was conducted from December 2021 to January 2022. The result showed that government support, environmental perception, pricing perception, infrastructure attributes, and performance factors positively influence both attitude and subjective norms, according to the SEM results, and attitude and subjective norms have a positive impact on Vietnamese people's intention to buy electric cars. The report has since provided guidance to the government and businesses on stimulating the growth of the electric car sector.