The Analysis Strategy of Coastal Women Empowerment in Lambangi Village Kolono East District South Konawe Regency

Hartina Batoa (Department Agricultural Extension Faculty of Agriculture Universitas Halu Oleo Kendari 93232)
Yoenita Jayadisastra (Department Agricultural Extension Faculty of Agriculture Universitas Halu Oleo Kendari 93232)
Sukmawati Abdullah (Department Agricultural Extension Faculty of Agriculture Universitas Halu Oleo Kendari 93232)
Idrus Salam (Department of Agribusiness Faculty of Agriculture Universitas Halu Oleo Kendari 93232)
Megawafirmawanti Lasinta (Department Agricultural Extension Faculty of Agriculture Universitas Halu Oleo Kendari 93232)
Nur Adzy (Department Agricultural Extension Faculty of Agriculture Universitas Halu Oleo Kendari 93232)

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo
Vol. 24 No. 2 (2022)

This study aims to analyse the process of empowering coastal women in Lambangi Village, identifying internal and external factors to formulate and determine priority strategies for empowering coastal communities. This study collected data through observation, interviews, documentation studies, simple quantitative data analysis with class intervals, and SWOT analysis. The results showed that the average percentage of empowering coastal women through the coco pot business in Lambangi Village was 87.36%, consisting of preparation, assessment, planning, formalisation of action plans, implementation, evaluation and termination. The strategy that must be implemented consists of increasing human resources, intensifying the use of social media for online marketing, and collaborating with the government to participate in exhibitions as a venue for expanding offline marketing networks.