Share value relational capital: Suggestions for the future and an assessment of past research in driving marketing performance

F Pambudi Widiatmaka (Engineering Department, Politeknik Ilmu Pelayaran Semarang, Indonesia)
Sukrisno Sukrisno (Management Department, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang, Indonesia)
Suherman Suherman (Nautical Department, Politeknik Ilmu Pelayaran Semarang, Indonesia)
Samodro Bintang A.M Leonardus (Educational Management, Universitas Negeri Semarang, Indonesia)
Karona Cahya Susena (Management Department, Universitas Dehasen, Indonesia)

Journal of Innovation in Business and Economics
Vol. 6 No. 02 (2022): Journal of Innovation in Business and Economics

This research aims to create a new theoretical framework that focuses on the impact of entrepreneurial orientation and relational capital stock value on the marketing performance of small and medium enterprises (SMEs) to gain a competitive advantage. This study involved 220 SMEs owners and used structural equation modeling to identify two effective strategies to improve SMEs marketing performance. Both strategies are the application of entrepreneurial orientation and utilization of share value relational capital.