Indonesian Creative Economy 2025: Creative Industries MSMEs Competitiveness Strategy Towards International Markets Through Soar Analysis

Muhammad Syah Budi (Universitas Islam Negeri Sumatera Utara)
Sri Ramadhani (UIN Sumatera Utara, Indonesia)
Elida Elfi Barus (STAI Al Islahiyah, Indonesia)

Journal of Indonesian Applied Economics
Vol. 11 No. 1 (2023): February 2023

Purpose This research aims to formulate a Creative Industries Development Strategy towards the International market as an economic driver in Indonesia. Design/methodology/approach This paper is carried out with a qualitative approach through the SOAR method, which is a strategic planning method used to evaluate strengths, opportunities, aspirations and results in the development of creative industries in Indonesia. Findings The result shows that producing the start-up S-A is a strategy obtained between Strengths (strengths) and Apirations (aspirations). Research limitations/implications                                               The limitation of this study is the use of SOAR analysis which only focuses on evaluate strengths, opportunities, aspirations and results rather than weaknesses or threats. Originality/value This study analyzes the strengthening of the Creative Industry Sector Market in Facing Creative Economy 2019-2025.