Forum Bisnis dan Kewirausahaan
Vol 12 No 2 (2023): Forum Bisnis dan Kewirausahaan

CELEBGRAM ENDORSEMENT AND PRODUCT QUALITY, HOW DOES IT INFLUENCE THE INTEREST TO SHOP ONLINE?

Irham Amir (Institut Agama Islam Tazkia)
Alma Widiyanti (Tazkia Islamic University College)

Article Info

Publish Date
09 Mar 2023

Abstract

This research aims to determine the effect of the endorsement and product quality on online shopping interest on the cosmetic brand EMINA. By using a descriptive quantitative approach, the sampling technique used is random sampling by distributing questionnaires to 100 millennial generation women in Bogor. This study found the endorsement program and product quality have a positive and significant effect on online shopping interest.

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Journal Info
Forum Bisnis dan Kewirausahaan
Website

Abbrev

forbiswira

Publisher

Sekolah Tinggi Ilmu Ekonomi Multi Data Palembang

Subject

Economics, Econometrics & Finance

Description

FORBISWIRA , Forum Bisnis dan Kewirausahaan merupakan jurnal ilmiah berkala yang diterbitkan oleh STIE Multi Data Palembang (MDP Business School), Indonesia. Merupakan media bagi para dosen, mahasiswa, alumni, dan peneliti lainnya untuk mempublikasikan hasil-hasil penelitian dan paper yang berisi ...