Jurnal Komunikasi Hukum
Vol 8 No 2 (2022): Agustus, Jurnal Komunikasi Hukum

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PRODUKSI DAN PEMASARAN SABLON KAOS DI RUMAH TAHANAN NEGARA KELAS 1 SURAKARTA

Mitro Subroto (Unknown)
Ilham Wahidul (Unknown)



Article Info

Publish Date
01 Aug 2022

Abstract

This study discusses what strategies can be implemented in increasing the production and marketing of screen-printed t-shirts which are carried out as a self-reliance development program in Class 1 prisons in Surakarta. Activities are of course very beneficial for prisoners and these activities can also provide income or income to the detention center as cash or operational funds in improving facilities and infrastructure. Because of this, there is a need for a good strategic analysis so that the work system is sustainable in providing the maximum possible things so that this independence development activity continues and develops rapidly thanks to hard work and clear analysis. The analysis used in this study is the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrix analysis techniques. The results show that it shows a good strategy in Quarantine I, which means that the strategy applied to improve the quality of production and screen printing activities at the Solo Detention Center is aggressive. Which Aggressive strategy explains that its application is a very profitable situation. The company or organization has opportunities and strengths so that they can take advantage of existing opportunities.

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Journal Info

Abbrev

jkh

Publisher

Subject

Law, Crime, Criminology & Criminal Justice

Description

JURNAL KOMUNIKASI HUKUM is a peer-reviewed journal that publishes scientific articles in the field of law. The published articles are the results of original scientific research and review of legal interactions. JURNAL KOMUNIKASI HUKUM is published by Faculty of Law and Social Sciences of ...