AGRI-SOSIOEKONOMI
Vol. 14 No. 2 (2018)

KAJIAN PERSEPSI KONSUMEN TERHADAP USAHA NASI KUNING SAROJA DI KOTA MANADO

Nur Hijriyana Jusuf (Unknown)
Leonardus R. Rengkung (Unknown)
Ribka M. Kumaat (Unknown)

Article Info

Publish Date
13 Jul 2018

Abstract

This study aims to identify the consumer perception of “Nasi Kuning Saroja” from aspects of price, taste, service, cleanliness, packaging and color. This study was conducted for 2 months by taking 70 respondents. The sampling process is conducted by purposive sampling. The results showed that the “Nasi Kuning Saroja” has advantages in several aspects such as color, cleanliness, packaging, service and taste. While the price aspect is categorized as expensive.*lrr*.

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Journal Info
AGRI-SOSIOEKONOMI
Website

Abbrev

jisep

Publisher

Universitas Sam Ratulangi

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: ...