e_Jurnal Ilmiah Riset Akuntansi
Vol 11, No 08 (2022): e_Jurnal Ilmiah Riset Akuntansi Februari 2022

ANALISIS STRATEGI PENENTUAN HARGA SEWA KAMAR SELAMA PANDEMI COVID-19 BERDASARKAN METODE OUT OF POCKET COST TERHADAP BISNIS HOTEL DI TANJUNG SELOR KABUPATEN BULUNGAN STUDI KASUS GRAND PANGERAN KHAR HOTEL)

Febriati Sari (Universitas Islam Malang)
Dwiyani Sudaryanti (Universitas Islam Malang)
Arista Fauzi Kartika Sari (Universitas Islam Malang)



Article Info

Publish Date
16 Mar 2022

Abstract

Tanjung Selor is one of the cities with high hotel growth in North Kalimantan, because it is the closest shopping center and is easy to reach by vehicle by land. Therefore, many visitors from various sub-districts stay at the Tanjung Selor hotel. With so many hotel industries in Tanjung Selor, competition in terms of price, facilities, and services is bound to exist. Every hotel is competing to provide the best so that its hospitality business is not less competitive with other hotel businesses. Moreover, during the current Covid-19 pandemi, the hotel manager needs to carry out the right strategy so that it is not empty of visitors during this pandemi. This study aims to find out how much is the room rental price during the Covid-19 pandemi at the Grand Pangeran Khar Hotel based on out of pocket cost. Based on the calculation results, it can be seen that the selling price during the covid-19 pandemi set by the Grand Pangeran Khar Hotel for the Pangeran, Boelungon, Family, Executive, Deluxe, Superior, and Standard types is able to cover the cost of the existing rental cost, but for the type of room Executive gets the lowest profit from other room types.Keywords: determination of rental price, Out Of Pocket Cost, Cash cost

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Journal Info

Abbrev

jra

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Riset Akuntansi diterbitkan oleh Program Studi Akuntansi Fakultas Ekonomi Universitas Islam Malang setiap Februari dan Agustus dengan tujuan sebagai media pertukaran informasi dan karya ilmiah mahasiswa, staf pengajar, alumni, dan masyarakat akademik yang tertarik pada penelitian ...