Journal of Economics and Business UBS
Vol. 12 No. 2 (2023): Regular Issue

Business Potential of Post-Harvest Processing of Robusta Coffee in Jangkat Village, Merangin District

Dhio Wira Alanda (Institut Teknologi Bandung, Indonesia)
Raden Aswin Rahadi (Institut Teknologi Bandung, Indonesia)



Article Info

Publish Date
19 Mar 2023

Abstract

Jangkat coffee or Merangin Robusta coffee is a variety of Robusta coffee that is one of the leading commodities from the highlands of Merangin district, Jambi province. Jangkat robusta coffee has high potential because it already has its own geographical indication area and has a very good taste score if proper post-harvest processing is carried out. There is huge potential to develop business by investing in post-harvest production of Robusta coffee greenbeans due to the large availability of raw materials there and also very few other companies engaged in the post-harvest coffee production processing industry in the area. Companies that want to invest in this area are expected to create value and profit by adhering to coffee certification and traceability standards and selling to business-to-business customers and this can be done by providing education to coffee farmers.

Copyrights © 2023






Journal Info

Abbrev

joeb

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics & Business UBS adalah jurnal yang diterbitkan sebulan sekali oleh STIE UniSadhuGuna. Jurnal Indonesia Sosial Sains akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial dan ekonomi. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan ...