EKONOMIS : Journal of Economics and Business
Vol 7, No 1 (2023): Maret

Brand Image Produk KITA: Upaya Meningkatkan Volume Penjualan di Perum Bulog

Muh. Hamzah (Universitas Nurul Jadid Probolinggo)
Fathor Rozi (Universitas Nurul Jadid Probolinggo)
Farida Nurul Aisyah (Universitas Nurul Jadid Probolinggo)



Article Info

Publish Date
26 Mar 2023

Abstract

This research aims to know about KITA Product Image Brand Implementasi an effort to add the sales promotion in Bulog communal housing. This research is done in Bulog communal haousing of Bondowoso with qualitative reconcilititation at outdooor study. Data submitted thecnic trough interview, yard note, and other documents to get data and information that’s gonna be explained by three informan keys viz: Asistent Manager of Ritel, Asistent Manager of Minku, and Staff of Commerse part. Analysis procces data of researcher troug data reduction, data presentation, and concluding finding result. Till this shows the succes of image boand implementation to add the sales promotion in Bulog communal housing. To develop sales promotion through 4 indicators: conclucting marketing promotion, service treating to consumen, the variasit price is achieved, and the variasit of nutrions product. The type implementation can develop the sales promotion in Bulog communal nousing in Bondowoso branch.

Copyrights © 2023






Journal Info

Abbrev

ojsekonomis

Publisher

Subject

Economics, Econometrics & Finance

Description

Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini ...