Ekonomi Bisnis
Vol 28, No 1 (2023)

OPENNESS TO EXPERIENCE AND ONLINE SHOPPING INTENTION: A META-ANALYSIS

Wahyu Rahardjo (Gunadarma University)
Mardianti Mardianti (Gunadarma University)

Article Info

Publish Date
26 Mar 2023

Abstract

Previous published research has shown a correlation between openness to experience and online shopping intention. However, there is no research that reveals how true r and size effect are from the correlation of the two variables. This meta-analysis aims to measure the correlation between openness to experience and online shopping intention by considering the effect size. The total sample of this research is 14747 people from 17 studies who are considered eligible. The findings of this meta-analysis show that openness to experience has a significant positive correlation with online shopping intention at a weak level with 95% CI (0.09; 0.33). Similar results were also found in the group of internet users (95% CI [0.10; 0.36]), and the group of college students (95% CI [-0.240; 0.320]). The heterogeneity test showed good results and there was no publication bias.

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Journal Info
Ekonomi Bisnis
Website

Abbrev

ekbis

Publisher

Universitas Gunadarma

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, ...