ANALISIS PERSEPSI PELANGGAN TERHADAP MEBEL EDISTA TIMIKA

Rosalia Ida Refra (Sekolah Tinggi Ilmu Ekonomi (STIE) Jambatan Bulan Timika, Indonesia)
Habel Taime (Sekolah Tinggi Ilmu Ekonomi (STIE) Jambatan Bulan Timika, Indonesia)

JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Vol. 1 No. 3 (2023): MEI

This study aims to measure the influence of customer perceptions of Timika Edista Furniture by using a quantitative approach. The data collection technique used was a questionnaire. The data analysis technique used is the z test with a significance level of 5%. The results of this study indicate that: the average customer perception of Furniture Edista Timika is above 80% of the ideal value.