Applied Quantitative Analysis (AQA)
Vol. 2 No. 2 (2022): December 2022

Relationship between Consumer Competency, Value, Susceptibility to control, Communication and Coproduction in MTN in Zaria Local Government of Kaduna State

Monsurat, Abubakar (Unknown)
Shehu, Abubakar (Unknown)
Usman, Nura Audi (Unknown)

Article Info

Publish Date
01 Jan 2023

Abstract

The study examines relationship between Consumer Competency, Value, Susceptibility to control, Communication and Coproduction using MTN in Zaria Local Government of Kaduna State as unit of analysis. Survey research was used, 400 questionnaires were distributed to MTN users in Zaria Local Government, out of which 368 were returned and 364 were valid. The findings show that there is relationship between Competency, Susceptibility to control, Communication and Coproduction in MTN in Zaria Local Government with significance of .000, .001 and .005. While the relationship between Value and Coproduction was rejected with .407 significant. The study recommends Customers should be given opportunity to say their views and communication between Customers and MTN should be enhanced.

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Journal Info
Applied Quantitative Analysis (AQA)
Website

Abbrev

aqa

Publisher

Research Synergy Foundation

Subject

Decision Sciences, Operations Research & Management Mathematics Social Sciences

Description

Applied Quantitative Analysis (AQA) provides practician, academicians, and other relevant professionals throughout the world with the opportunity to exchanges and disseminates theoretical and practice-oriented papers for the advancement of quantitative methodology. The focus and scope of AQA are but ...