AL HUKMU: Journal of Islamic Law and Economics
Vol. 01, No. 1 Agustus 2022

PENGARUH BRAND IMAGE, LITERASI KEUANGAN SYARIAH, DAN SHARIAH GOVERNANCE, TERHADAP KEPUTUSAN MENGGUNAKAN JASA PERBANKAN SYARIAH

Niswatun, N (Unknown)
Susilo, Edi (Unknown)

Article Info

Publish Date
31 Aug 2022

Abstract

This study aims to analyze the effect of brand image, sharia financial literacy, and shariah governance, on the decision to use sharia banking services in Jepara Regency. This study is a quantitative study, with multiple linear regression analysis method, using SPSS version 16. The results showed that the brand image variable (X1) and Islamic financial literacy variable (X2), significantly influenced the decision to use Islamic banking services in Jepara Regency ( Y). While the shariah governance variable (X3) has no significant effect on the decision to use sharia banking services in Jepara Regency (Y). Simultaneously, the brand image variable (X1), the Islamic financial literacy variable (X2), and the sharia governance variable (X3), have a significant effect on the decision to use Islamic banking services in Jepara Regency.

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Journal Info
AL HUKMU: Journal of Islamic Law and Economics
Website

Abbrev

hukmu

Publisher

Institut Islam Mamba'ul 'Ulum Surakarta

Subject

Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

AL HUKMU: Journal of Islamic Law and Economics, a peer reviewed scientific publication media that focuses on disseminating research results in the fields of Law and Economics, Fiqh Muamalah and Sharia Economics. This journal is published by the Faculty of Sharia and Islamic Economics at the Institut ...