STAKEHOLDERS’ ATTITUDE TOWARD ECOTOURISM DEVELOPMENT IN RINJANI-LOMBOK GEOPARK: THE EVIDENCE FROM MOUNT RINJANI NATIONAL PARK

Shine Pintor Siolemba Patiro (3Universitas Terbuka)
Kresno Agus Hendarto (Badan Riset dan Inovasi Nasional)
Hendrian Hendrian (Universitas Terbuka)
Hety Budiyanti (Balai Penerapan Standar Instrumen Lingkungan Hidup dan Kehutanan Mataram)
Rubangi Al-Hasan (Badan Riset dan Inovasi Nasional)
Yumantoko Yumantoko (Badan Riset dan Inovasi Nasional)
Ahmad Nur (Balai Penerapan Standar Instrumen Lingkungan Hidup dan Kehutanan Mataram)
Edi Kurniawan (Balai Penerapan Standar Instrumen Lingkungan Hidup dan Kehutanan Mataram)
Naning Yuniarti (Badan Riset dan Inovasi Nasional)
Desmiwati Desmiwati (Badan Riset dan Inovasi Nasional)
Tri Astuti Wisudayati (Badan Riset dan Inovasi Nasional)
Deddy Dwi Nur Cahyono (Badan Riset dan Inovasi Nasional)
Yudha Satria Aji Pratama (Institut Teknologi Sepuluh Nopember, Surabaya)
Yosephine Martha Maria Anita Nugraheni (Badan Riset dan Inovasi Nasional)
Tri Dasta Nursehaneka Yatma (Balai Taman Nasional Gunung Rinjani, Mataram)

Jurnal Manajemen dan Kewirausahaan
Vol. 25 No. 1 (2023): MARCH 2023

Based on stakeholder and social exchange theory, this study examined a model of the re­la­tionship between stakeholder awareness, perception of impact (environmental, economic, and socio-cultural), and attitude toward ecotourism development in Mount Rinjani National Park (MRNP). The model was tested using a sample of 157 stakeholders. Data were collected by surveying and analyzing using the partial least squares. The results showed that only perception of the economic impacts of ecotourism partially mediated the relationship between awareness and attitude toward ecotourism development. From the perspective of stakeholder theory, the perceived impacts are he­terogeneous. These differences will determine their attitude toward the level of support and parti­ci­pation. From the perspective of social exchange theory, the study showed that attitude toward eco­tourism development is directly influenced by awareness of ecotourism and the perception of eco­nomic impact. The stakeholders on MRNT have a more compromising attitude toward ecotourism development to the socio-cultural and environmental impacts.