Jurnal Ekonomis
Vol 13 No 3 (2020): EKONOMIS : Oktober 2020

BUSINESS PERFORMANCE: BALANCED SCORECARD ANALYSIS FOR INDONESIA PUBLISHING HOUSE (IPH)

Victor Sinaga (Unknown)
Judith Sinaga (Unknown)

Article Info

Publish Date
28 Oct 2020

Abstract

The study aimed to analyze the business performance of Indonesia Publishing House (IPH). Descriptive method was used to explain the business performance using balanced scorecard (BSC) model. There were 30 respondents who participated in this study. The findings showed that the four BSC perspectives (financial, customer, internal business process, and learning and growth) attained the level of good. IPH business performance needs some improvements to achieve the highest level of performance.

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Journal Info
Jurnal Ekonomis
Website

Abbrev

jeko

Publisher

Universitas Advent Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomis mengundang para peneliti baik dosen maupun mahasiswa yang berkolaborasi dengan dosen untuk bergabung bersama Jurnal Ekonomis melalui tulisan hasil penelitian di bidang Manajemen dan Bisnis dan juga terapannya di bidang ekonomi. Jurnal Ekonomis menyambut kontribusi dari para peneliti ...