Jurnal Ekonomis
Vol 15 No 1c (2022): EKONOMIS : April 2022

PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNILEVER

Salomo Fernando (Unknown)
Remista Simbolon (Unknown)

Article Info

Publish Date
28 Apr 2022

Abstract

Purchasing decisions are important for a company to run its business. Promotion in research becomes a variable that will be studied as a factor that influences purchasing decisions. This study aims to see the effect of promotion in influencing purchasing decisions. The data in this study were collected from Indonesian Adventist University students who filled out the questionnaires distributed and the data collected were 135 students. From the results of tests carried out with the help of SPPS 26, it was found that the results were significant for promotions in influencing purchasing decisions and gave the effect of 61.7%.

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Journal Info
Jurnal Ekonomis
Website

Abbrev

jeko

Publisher

Universitas Advent Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomis mengundang para peneliti baik dosen maupun mahasiswa yang berkolaborasi dengan dosen untuk bergabung bersama Jurnal Ekonomis melalui tulisan hasil penelitian di bidang Manajemen dan Bisnis dan juga terapannya di bidang ekonomi. Jurnal Ekonomis menyambut kontribusi dari para peneliti ...