STRATEGI PEMASARAN EKSPOR PADA UMKM KERUPUK TIGA WARNA DALAM MEMASUKI PASAR GLOBAL

Diondi Nugroho (STIE Pembangunan Tanjungpinang)
Enna Marliana (STIE Pembangunan Tanjungpinang)
Friza Pertiwi (STIE Pembangunan Tanjungpinang)
Nanda Dewi Anggraeni (STIE Pembangunan Tanjungpinang)

Prosiding Seminar Nasional Manajemen dan Ekonomi
Vol. 1 No. 2 (2022): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi

The purpose of this study is to determine the export marketing strategy of three-color cracker SMEs in entering the global market. The method used in this study uses a qualitative approach with data collection techniques through interviews and observations. The results of this study indicate that the export marketing strategies that can be used for three-color crackers in entering the global market are as follows: a. Knowing the target market to be achieved, b. considering the scale of the business that you want to target, such as financing and consumer interest who will buy three-color crackers, c. know and observe the regulations of the destination country, d. form partnerships as needed.