Translitera : Jurnal Kajian Komunikasi dan Studi Media
Vol 12 No 1 (2023): Maret 2023

War on Twitter as a Digital Marketing Communication Strategy: (Electronic Word-of-Mouth Social Network Analysis of Dr. Martens' Products on Twitter)

Khairunnisa Nurul Azizah (Unknown)
Aully, Marfa (Unknown)
Ulhaq, Naufal Dhiya (Unknown)
Salim, Carlos Dewa (Unknown)
Afla, Sandy (Unknown)

Article Info

Publish Date
31 Mar 2023

Abstract

War on Twitter is a type of social network that is closely related to word-of-mouth marketing communication strategies. The war over #StopLyingDocmart which was popular on 13-16 May 2022 had a good image impact on Dr Martens or Docmart shoe products. This study analyzes social networks and interactions formed through Twitter regarding Docmart products.

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Journal Info
Translitera : Jurnal Kajian Komunikasi dan Studi Media
Website

Abbrev

translitera

Publisher

Universitas Islam Balitar Blitar

Subject

Social Sciences

Description

Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan ...