International Journal of Finance Research
Vol. 4 No. 1 (2023): International Journal of Finance Research

Consumer’s Perception towards Online Banking Services

Rupani, Raaizan (Unknown)
Qureshi, Aryan (Unknown)
Kumari, Sweta (Unknown)

Article Info

Publish Date
30 Apr 2023

Abstract

In order to determine whether consumers would continue to use the Unified Payment Interface (UPI) for electronic payments, this study looks at the impact of consumer resistance-related issues. The findings suggest that privacy concerns and usage barriers are the two crucial factors to be addressed to break down consumer resistance towards continuing usage of UPI. It also covers consumer behavior, and the entire study is primarily oriented toward existing UPI customers. The basics, such as the workings of UPI and customer concerns, are explained in detail. Multiple Regression Analysis revealed that various factors significantly influence the adoption of cashless payment modes by online consumers and limit consumers' ability to pay for their purchases online.  

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Journal Info
International Journal of Finance Research
Website

Abbrev

ijfr

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Finance Research (IJFR) is a peer-reviewed journal which publishes original research papers. IJFR has been published since 2020. It is currently published quarterly (March, June, September & December). Areas of research include, but are not limited to Finance and Investment, ...