Narada : Jurnal Desain dan Seni
Vol 10, No 1 (2023)

PERAN FLYER SEBAGAI MEDIA PROMOSI PESTA PERKAWINAN CINA BENTENG

Lidiana, Dian (Unknown)
Firmansyah, Imam (Unknown)



Article Info

Publish Date
02 May 2023

Abstract

Cina Benteng community in Tangerang consists of people of Chinese descent who have mixed with the indigenous community. Their wedding was enlivened by a variety of acculturated arts, such as chiautaw, Gambang Kromong, and Cokek. Surprisingly, the wedding party is accessible to the general public, and anyone is welcome to join without an invitation. It is believed that the more guests who come, the more blessings they will bring. Cina Benteng community has promotional media in the version of prints called flyers. This media contains wedding information for one year. This research looks at how flyer can be used to promote weddings in the Cina Benteng community. The research method used is qualitative and descriptive approach. The data was collected through a review of the literature, observation, interviews, and documentation. According to the result of this research, flyers are the main source of information for invited guests, tukang plesir, and wayang cokek. The flyer is the only source of information for all parties interested in attending the wedding ceremony of the Cina Benteng community.

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Journal Info

Abbrev

narada

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Subject

Arts

Description

Narada: Jurnal Desain dan Seni diterbitkan oleh Fakultas Desain dan Seni Kreatif, Universitas Mercu Buana. Jurnal ini merupakan sarana untuk mempublikasikan tulisan ilmiah berupa hasil penelitian, hasil pemikiran (gagasan konseptual), serta hasil perancangan karya desain dan seni terapan (Applied ...