Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Vol 24, No 1 (2023): JURNAL EKONOMI DAN INDUSTRI

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN E-COMMERCE BLIBLI DI KOTA BEKASI

Dhina Nur Fitriana (Unknown)
Nino Nopriandi (Unknown)



Article Info

Publish Date
14 Apr 2023

Abstract

Purpose to analyze the effect of service quality and corporate image on customer satisfaction of Blibli E-Commerce in Bekasi City. The research method uses descriptive qualitative and quantitative analysis. The population in this study are customers of E-Commerce companies in Bekasi City, whose numbers are unknown. The sampling technique used purposive sampling with the criteria of being 17 years old and having used E-Commerce for 1 year. The analytical method used is partially and simultaneous linear regression. The results of the study show that in partially service quality and corporate image have a significant effect on E-Commerce customer Blibli satisfaction in Bekasi City. Taken simultaneous, service quality and corporate image have a positive and significant effect on E-Commerce Blibli customer satisfaction in Bekasi City.

Copyrights © 2023






Journal Info

Abbrev

JEI

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Industri diterbitkan sejak Januari 1996 oleh Program Studi Magister Manajemen Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit tiga kali dalam setahun yaitu pada bulan Januari, Mei, dan September. Ruang lingkup jurnal ini meliputi Manajemen Sumber Daya ...