Jurnal Sistem Komputer dan Informatika (JSON)
Vol 4, No 3 (2023): Maret 2023

Estimasi Data Insight Social Media Ads Menggunakan Neural Network, Linear Regression dan Deep Learning

Zurni Laila (Universitas Amikom Yogyakarta, Sleman)
Nuri Cahyono (Universitas Amikom Yogyakarta, Sleman)



Article Info

Publish Date
31 Mar 2023

Abstract

PT IlmuKomputerCom Braindevs is a professional training company that sells products in the form of training services (courses). In service companies such as PT IlmuKomputerCom Braindevs Sistema, holding courses with high demand is the key to increasing company profits. The marketing division is a very important division in the context of holding a course/training. To manage the target participants needed in organizing training. In addition, PT IlmuKomputerCom Braindevs also needs to estimate advertising costs and ad duration in the training promotions that will be held. To analyze the marketing division using data mining techniques and the Cross-industry standard process for data mining (CRISP-DM) method to obtain the desired estimate. So to get the final result of the participant's estimated value, ad duration and ad cost, an algorithm that has the most accurate accuracy is needed according to the reference from the results of the comparison of algorithms by looking at the value of RMSE (Root Mean Square Error). The closer the resulting value is to 0, the better the estimated accuracy of the RMSE (Root Mean Square Error) estimate will be.

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Journal Info

Abbrev

JSON

Publisher

Subject

Computer Science & IT Control & Systems Engineering

Description

The Jurnal Sistem Komputer dan Informatika (JSON) is a journal to managed of STMIK Budi Darma, for aims to serve as a medium of information and exchange of scientific articles between practitioners and observers of science in computer. Focus and Scope Jurnal Sistem Komputer dan Informatika (JSON) ...