International Journal of Informatics, Information System and Computer Engineering (INJIISCOM)
Vol 4 No 1 (2023): INJIISCOM: VOLUME 4, ISSUE 1, JUNE 2023

Combination of Technology Acceptance Model and Decision-making Process to Study Retentive Consumer Behavior on Online Shopping

Rudini, Edwin (Unknown)
Riana, Dwiza (Unknown)
Hadianti, Sri (Unknown)

Article Info

Publish Date
10 Apr 2023

Abstract

During the spread of the Covid-19 virus, generally the Indonesian people began to switch from conventional markets to buying and selling goods and services online with various features and conveniences offered to users. The purpose of this study is to find out the extent to which indicators of satisfaction and trust influence consumer attitudes and behavior when deciding to make transactions at online shops. The study method uses a combination of TAM (Theory Acceptance Model) and DMP (Decision Making Process) models using a sampling of 110 student respondents and the public who have made transactions in online shops. Data analysis using SEM (Structural Equation Modeling) theory. The results showed that satisfaction and trust will influence consumers in shaping.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Informatics, Information System and Computer Engineering (INJIISCOM)
Website

Abbrev

injiiscom

Publisher

Universitas Komputer Indonesia

Subject

Computer Science & IT Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

FOCUS AND SCOPE INJIISCOM cover all topics under the fields of Computer Engineering, Information system, and Informatics. Informatics and Information system IT Audit Software Engineering Big Data and Data Mining Internet Of Thing (IoT) Game Development IT Management Computer Network and Security ...