Store Atmosphere dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Dimediasi Kepuasan Konsumen

Yulia Kartika Sam (Sinergi Cendikia)
Hanifah Husna (Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Adeliana Lubis (Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Risma Dewi Wahyu Mufti (2Fakultas Bisnis, Hukum, dan Ilmu Sosial Universitas Muhammadiyah Sidoarjo, Jawa Timur, Indonesia)

Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan
Vol. 2 No. 1 (2023): JANUARI 2023

This study aims to examine the effect of Store Atmosphere and Service Quality on Consumer Loyalty Mediated by Consumer Satisfaction at Locana Café. The sampling method used in this study was accidental sampling, with a total sample of 33 respondents. Data analysis technique using Structural Equation Modeling Part Least Square (SEM-PLS). The results showed that the quality of service to consumers has no effect, Service Quality has a significant effect on Customer Loyalty, Consumer Loyalty has a significant effect on Consumer Satisfaction, Store Atmosphere has a significant effect on Consumer Satisfaction, Store Atmosphere has no effect on Consumer Loyalty, Store Atmosphere has an effect on consumer loyalty through satisfaction consumers have no effect, service quality on consumer loyalty through customer satisfaction has a significant effect.