Brilliance: Research of Artificial Intelligence
Vol. 3 No. 1 (2023): Brilliance: Research of Artificial Intelligence, Article Research May 2023

Role of AI in Business Management

Bimalendu Pendy (Independent Researcher, 39900 Blacow Road, Apt #58, Fremont, CA, 94538)



Article Info

Publish Date
20 Mar 2023

Abstract

The article discusses the increasing applications of AI in business management. In sales and marketing, AI-powered tools can help businesses understand customer needs, create personalized marketing campaigns, and improve customer engagement. AI is also revolutionizing supply chain management, improving efficiency, and agility by analyzing real-time data. Customer service is also transforming through AI-powered chatbots that handle routine queries, allowing human agents to focus on more complex issues. In financial analysis, AI provides accurate and timely insights into financial performance, risk management, and investment opportunities. The article also highlights the benefits of AI, including increased efficiency and productivity, improved accuracy and precision, and better customer experience. It also addresses some challenges of AI in business management, such as data quality and availability, skills and expertise, cost, ethics and bias, and integration with existing systems. Finally, it discusses the future potential of AI in business management, such as predictive analytics, personalized marketing, chatbots, and process automation.

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Journal Info

Abbrev

brilliance

Publisher

Subject

Decision Sciences, Operations Research & Management Mathematics Other

Description

Brilliance: Research of Artificial Intelligence is The Scientific Journal. Brilliance is published twice in one year, namely in February, May and November. Brilliance aims to promote research in the field of Informatics Engineering which focuses on publishing quality papers about the latest ...