This study aims to determine the effect of Profitability, Debt Policy, and Investment Decisions on Firm Value. The data collection method used is a quantitative method. The population in this study is the financial sector listed on the Indonesia Stock Exchange (IDX) for 2019-2021 with a total of 105 companies. The data was obtained by collecting the company's annual financial report data on the Indonesia Stock Exchange (IDX) website. This study used a purposive sampling technique and the sample used was 71 companies by reducing the companies that fit the criteria. The results showed that profitability and investment decisions have a positive effect on firm value. Meanwhile, debt policy has no effect on firm value.
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