Pemberdayaan Industri Pengerajin Bambu di Dusun Gunung Mijil untuk Meningkatkan Penjualan melalui Pemasaran Digital

Wawan Sadtyo Nugroho (Universitas Muhammadiyah Magelang)
Abizart Wicaksonando (Universitas Muhammadiyah Magelang)
Vikri Putra Nur Hanan (Universitas Muhammadiyah Magelang)
Naufal Rizky Kurniawan (Universitas Muhammadiyah Magelang)
Agil Zamzam Kurniawan (Universitas Muhammadiyah Magelang)

AJAD : Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 1 (2023): APRIL 2023

The purpose of this service is to provide new understanding and insight to Bamboo Craftsmen that digitalized marketing and good branding will be able to expand consumers of handicraft products being sold and also retain existing consumers. The method used to achieve this goal is to carry out five stages of service activities, namely socialization, training, practice, mentoring and evaluation. The results achieved are additional insight, understanding and knowledge of bamboo craftsmen in operating social media as a means of digital marketing to sell their products. In addition, this digitalized marketing is expected to have an economic impact on bamboo craftsmen in Gunung Mijil Hamlet, Kebonsari Village.