Jurnal Manajemen Sains dan Organisasi (JMSO)
Vol. 4 No. 1 (2023): Jurnal Manajemen Sains dan Organisasi

Tourist Attraction and Prices on Interest in Visiting with Media Promotions at Ubalan Waterpark Mojokerto

kusumawati evi (Universitas Gajayana)
Mochamad Saleh (Unknown)



Article Info

Publish Date
03 Apr 2023

Abstract

Purpose - The purpose of this study is to examine the direct and indirect effects oftourist attraction and prices on tourist interest in visiting through promotion. Thisresearch method is quantitative with path analysis.Design/methodology/approach - The research respondents were 100 tourists whovisited Ubalan Waterpark Mojokerto. This study used an instrument in the form of aquestionnaire which was processed using the SPSS program.Findings - The results of the study show that tourist attraction and price have asignificant effect on promotion; tourist attraction and promotion have a significanteffect while price has no effect on visiting interest. Tourist attractiveness has anindirect effect on visiting intentions through promotions, while prices have notproven to have a significant indirect effect through promotions on tourists' visitingintentions

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Journal Info

Abbrev

jmso

Publisher

Subject

Economics, Econometrics & Finance

Description

JMSO: Journal of Science and Organization Management is a scientific medium for exchanging information and scientific papers between teaching staff, alumni, students, practitioners and observers of science in fields such as: human Resource Management, marketing Management, financial management, ...