Jurnal Ekonomi Trisakti
Vol. 3 No. 1 (2023): April

THE EFFECT OF INTERNAL MARKETING, ORGANISATIONAL COMMITMENT ON JOB PERFORMANCE IN SPORTS AND RECREATION SERVICES

Fiekri Ilhami Putra (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)
Icha Putra Fadhlillah (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)
Muhammad Iqbal Prihartono (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)



Article Info

Publish Date
28 Jan 2023

Abstract

This study aims to determine whether there is an influence of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services. The approach used in this research is to use a quantity approach and a simple random sampling methodology. Data were collected through the distribution of online questionnaires, and the results of testing the hypothesis with multiple regression analysis were applied to 90 responses given by respondents. In this study, only one hypothesis is supported. Namely, organisational commitment has a positive effect on work performance. Meanwhile, Internal Marketing does not affect Work Performance. The survey was conducted because the authors wanted to determine whether there was an effect of Internal Marketing, Organisational Commitment on Job Performance in Sports and Recreation Services.

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Journal Info

Abbrev

jet

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Trisakti (JET) has been published by Lembaga Penerbit Fakultas EKonomi dan Bisnis (LPFEB). JET is a journal for publication of undergraduate (S1) and Applied (D4) students, students of the Faculty of Economics and Business (FEB) as well as students outside of FEB and General Affairs. ...