PRASASTI: Journal of Linguistics
Vol 8, No 1 (2023)

CODE-MIXING FOUND IN SCARLETT WHITENING INSTAGRAM POSTS

Ni Made Mutiara Deca Sagitarini (Mahasaraswati Denpasar University, Bali)
I Gde Agoes Caskara Surya Putra (Mahasaraswati Denpasar University, Bali)



Article Info

Publish Date
26 Apr 2023

Abstract

This study focused on the code-mixing phenomenon discovered in an Instagram post by Scarlett White. The Instagram post of Scarlett Whitening was recently featured as one of the most popular beauty products in Indonesia. This research seeks to determine the various types of code-mixing in Scarlett Whitening's Instagram posts, as well as the most prevalent types and the reasons why they are used. For the purpose of data analysis, a qualitative descriptive method was employed in this study. Analysis of the data revealed three types of Code-mixing: intrasentential mixing, intra-lexical mixing, and changes in pronunciation. Moreover, code-mixing occurs for three reasons: discussion of a particular subject, interjection, and the desire to clarify the speech content for the interlocutor.

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Journal Info

Abbrev

pjl

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

The Prasasti: Journal of Linguistics (PJL) is devoted to the problems of general linguistics. Its aim is to present work of current interest in all areas of linguistics. Contributions are required to contain such general theoretical implications as to be of interest to any linguist, whatever their ...